by Louise Nistler

Simple Customers Stand Up to Racial Injustice: the Data on Donations

The power of the Simple community is amazing. In June, customers have stepped up to support the Black Lives Matter movement with skyrocketing donations to fight racism and police brutality. Simple data analyst Louise Nistler breaks down the trends in the data.
BLM Donations Data Hero

The call to fight systemic racism in the face of the killings of George Floyd, Breonna Taylor, and so many other Black Americans has spurred millions of people to action. Social media has been awash with suggestions for charities to support the Black Lives Matter movement.

I know Simple customers care about making the world a better place—and as a data analyst, I wanted to see how these values show up in your financial lives. I analyzed anonymous data to look for trends in charitable giving this month. What I saw—and what I want to share with you—is the incredible power of the Simple community in standing up for what’s right.

Your charitable giving skyrocketed

Charitable Donations Tripled

During the first week of June, you donated more to charities than ever…by far! The number of donations tripled during this time period.

Another awesome trend: I saw a huge bump in customers donating to a charity for the first time—the number of first-time donors quadrupled. Seeing people step up for the first time reflects, to me, the spark of a powerful and growing movement toward change.

First Time Donors

Your donations are all about fighting racism

When I looked at which charities all these donations were going to, I wasn’t surprised to see that the Simple community is putting their money into the Black Lives Matter movement.

The top three individual charities you donated to are:

Simple Customer Charities

When I compared giving trends from June to trends prior to the wave of racial justice protests, the differences were astonishing. Simple customers are donating to charities fighting racism and police brutality at a rate of 37 times what we normally see.

Wow. Let that sink in…37 times more donations to support antiracism. That is incredible!

Donations towards Antiracism

You’re making it long-lasting

What perhaps brought me the most joy during this analysis is that you’re making a long-term commitment to this movement. You’re not only donating to charities now, but you’re also setting up Goals and Expenses to keep those donations going into the future.

During the first week of June, the number of Goals and Expenses created to donate to charities more than doubled. Seeing that the Simple community is committed to this cause for the long haul gives me real hope that lasting change is possible.

Support comes in many forms

Of course, donations are just one way to fight racism. It’s important to acknowledge that not everyone has the means to donate money (especially while COVID-19 is changing the way we save and spend)—and there are so many other crucial ways to take action. If you’re looking for ongoing, tangible actions you can take, check out Anti-Racism Daily to get an email each day with actions, insights, and resources.

As much as I love data, I didn’t know it could make you cry. But I certainly teared up when analyzing these numbers—because it showed me just how much impact the amazing Simple community can have. Thank you for showing up, speaking out, and supporting this movement however you can.


Louise is a data analyst at Simple
She loves everything involving bikes, from riding outside in beautiful Portland, OR to riding inside at a spin class where it’s dark with loud music to riding fast in triathlon races. No one is as passionate as Louise when it comes to food. Specifically, she is a big fan of dumplings and plans to name her first puppy Noodle—because, well, noodles! She also knows almost every lyric in Hamilton.


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