When we first started thinking about starting a bank we looked into the de novo banking process. This is the process by which new banks are formed from scratch. This is both expensive and, more importantly, it takes too long to launch. It is near impossible to innovate with an imposed three year launch delay. The best way to serve your needs is to launch quickly and to adapt our offering to meet your individual needs. Modern technology lets us do that. To achieve this we are planning to launch with a special corporate structure. We are bringing together a group of financial institutions to provide our underlying banking services. Our partner banks hold all deposits in insured accounts. By taking this structure, we get to market faster and get to benefit from some fantastic technology. While you may not have heard of our partners (which we haven’t yet announced,) they have been quietly working on ways to bring the speed of technology innovation to the staid world of banking.
Our technology is nearly ready, our partners are lined up and we are now in the process of raising funds to get everything in place for a launch later this year. As part of the fund raising process we ran a small marketing test to validate our belief in the demand for a new type of bank. Many of you first came across banksimple via that campaign. Having partially revealed our plans during the campaign we see no need to hide what we are up to. Transparency is something the banking system could use and we’ll continue sharing more of our plans on this blog. You can get in touch with us via firstname.lastname@example.org or following us on Twitter at @simple. We love hearing from you and we try our hardest to personally respond to all of you. If you’d like to show your support, the simplest thing you can do right now is to sign up for an invite. Pledging your support validates our business model and ensures your place to start banking with us at launch.
This blog is written by the folks at simple.com. Simple replaces your bank with the best way to save and spend, and this is where Simple employees blog about new features, our philosophy, and tips and tricks to using Simple.
Get the smarter way to save and spend.