How to properly use Simple's logo.
Simple Logo Kit
You can find our RGB and CMYK logo assets in color, white, and dark.
Our logo is rooted in the concept that technology and automation can be used to create beauty and function simultaneously.
The Simple mark should always be surrounded by a minimum amount of empty space. For the standard mark, the minimum clear space is the full height of the Guilloche surrounding the four sides (as shown). Please note that this is a minimum – feel free to add more space.
The different color applications of our logos are best used in specific environments. Whether it's a color background, photography, grayscale, or just good old-fashioned white, we've got you covered.
Follow these guidelines to ensure that our logo remains legible when its small.
Incorrect Logo Usage
Here are a few things to avoid when placing the full version of our logo.
An overview of branding colors used at Simple.
Primary Brand Color
White is at the basis of all we do, punctuated with our bright, cheerful blue. These are the colors that users are most often exposed to while interacting with Simple as a product, be it in our packaging, on the marketing site, or in the app. They should be considered the primary go-to when creating Simple-branded materials.
Tip: Need a hex value? click a swatch to copy it!
We keep our palette warm with taupes, and add depth with dark blues and grays. These colors are designed to help provide subtle emphasis and dimensionality when coupled with the primary branding colors. Some appear in the app and on the marketing site.
We utilize our tertiary colors for things like illustration, animation and other graphics.
An overview of the way we use type at Simple.
Simple’s house font is Calibre-R Tab. Calibre-R Tab is our workhorse; used throughout our marketing site, web app, mobile apps, and decks. If you don't have Calibre-R Tab installed on your system you can download it below. Once you have it downloaded on your machine, you'll want to unzip and double-click on the files which should trigger your system's built-in font handling application to complete installation.
Please note that the Calibre-R Tab font family is used under trademark and cannot be distributed or used outside the confines of Simple without a license.
Primary Type Styles
Calibre is our workhorse for sites, apps, and decks. It is Efficacious, but with enough personality that it retains an element of Craft. Hand-crafted type is best used as an expression of Curiosity or Craft.
Our canonical icons and how to use them.
Our icon set is simple, flexible, and efficacious. In the near future, we will update our apps to reflect this new icon style. In the meantime, continue to use the icons below.
Voice, Tone, and Style
Voice, tone, style, and you.
Tons of people at Simple write things for us, either under their own name, as “the Team at Simple,” or in our brand voice. It’s an important job, and people have always done it with great craft, curiosity, efficacy, and empathy.
Our customers feel like the things we write were written by actual, likable humans. That’s fundamental to our product, customer experience, and brand.
To that end, these guidelines aren’t meant to be rigid rules to govern exactly how to write in any given situation. We just want to offer clear definitions for what voice, tone, and style actually are, and give you some ideas about how to use them to express yourself in ways that delight, inform, and inspire your reader.
For use internally and externally to represent Simple as a product and company.
Cards and Packaging
These photos and images all have high level compliance approval but, if there are concerns about any usage cases always check with our compliance team.
Handy photos of our product in real life, and some of the places Simple can take you.
Assorted screens from the iOS application.
Assorted screenshots from the Android application.