Simple Appoints David Hijirida as Chief Executive Officer

  • New CEO Joins the Digital Banking Platform With a Focus on Consumers

PORTLAND, OR – November 12, 2018 – Simple, a commanding innovator in digital banking, today announced David Hijirida has been appointed as the company’s next Chief Executive Officer. Dickson Chu will remain as the Executive Chairman of Simple’s Board of Directors.

“We worked hard to find a leader for Simple with the right and rare combination of financial services knowledge, a track record of delivering great products, and a work ethic that aligns with our values,” says Dickson Chu, who has led Simple as Interim CEO since July of this year. “David possesses a wealth of leadership experience and knowledge, bridging the banking industry and technology product world.”

Hijirida is joining Simple after spending the last 11 years directing and building product initiatives at Amazon in Payments, AWS, and Advertising. Before Amazon, he held executive positions with Washington Mutual and FleetBoston, which was later acquired by Bank of America. At Simple, he will helm an ambitious agenda of product launches slated for 2019.

“My heart is with the consumer,” says Hijirida. “When I left the banking industry, it was partly because I was tired of the way banks were treating customers. Simple’s mission, vision, and values address that exact frustration. I’m excited to enhance what Simple has already created, and I’m committed to launching products that help people feel confident with their money.”

Banking services provided by BBVA USA, Member FDIC.

# # #

About Simple

Simple combines innovative technology, intuitive user experience, and expertise in behavioral economics to help its customers easily bank, budget and save. Simple customers receive a Simple Visa® Debit card that's tied to an FDIC-insured account with no surprise fees, and powerful budgeting and savings tools. Simple's banking services are accessible via web, iOS, and Android apps. For more information, please go to